American Eagle (AEO) Company Profile
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General Information
Name: American Eagle
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American Eagle Outfitters, Inc. is a retailer that operates under the American Eagle Outfitters, aerie by American Eagle and MARTIN + OSA brands. The Company designs, markets and sells its own brand of clothing targeting 15 to 25 year-olds. American Eagle also operates ae.com, which offers additional sizes, colors and styles of AE merchandise and ships to 41 countries worldwide. AEs original collection includes standards, such as jeans and graphic Ts, as well as essentials like accessories, outerwear, footwear, basics and swimwear under its American Eagle Outfitters, American Eagle and AE brand names. The aerie collection is available in aerie stores, predominantly all American Eagle stores and at aerie.com. The collection includes bras, undies, camis, hoodies, robes, boxers, sweats, leggings, fitness apparel and personal care for the AE girl. MARTIN + OSA is a concept targeting 28 to 40 year-old women and men, which offers refined casual clothing and accessories. (see report summary)
Management Analysis
American Eagle has a consistent company strategy. Big strategy changes can be disruptive, which could hurt long term value. American Eagle's management team was promoted from within. Research indicates that internal hires produce better long term returns for investors. American Eagle has passionate management, which is a key ingredient for top performing companies. American Eagle's management avoids the spot light and instead stays focused on the company. American Eagle's core business ideology does not solely revolve around money or financial gain. Companies with such limited focus tend to underperform over the long term. A cult-like culture is good for American Eagle, because it results in a host of positive, long term business results.
American Eagle Milestones
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