PepsiCo - Five Forces Analysis

PepsiCo - Five Forces Analysis

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Intensity of Existing Rivalry

2a Potential tax on products with high sugar content (PepsiCo) Please edit this page to add a description…
Main rivals include Coca Cola and Kraft (PepsiCo) Please edit this page to add a description…
Large industry size (PepsiCo) Large industries allow multiple firms and produces to prosper without having to steal market share...
Relatively few competitors (PepsiCo) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

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Large number of substitute inputs (PepsiCo) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (PepsiCo) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (PepsiCo) The more diverse distribution channels become the less bargaining power a single distributor will...
Critical production inputs are similar (PepsiCo) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Volume is critical to suppliers (PepsiCo) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substantial product differentiation (PepsiCo) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Products are not essential (PepsiCo) Please edit this page to add a description…
Product is important to customer (PepsiCo) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (PepsiCo) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Industry requires economies of scale (PepsiCo) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Strong distribution network required (PepsiCo) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Strong brand names are important (PepsiCo) If strong brands are critical to compete, then new competitors will have to improve their brand...
Entry barriers are high (PepsiCo) When barriers are high, it is more difficult for new competitors to enter the market. High entry...
Geographic factors limit competition (PepsiCo) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (PepsiCo) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

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