Marriott International - Five Forces Analysis

Marriott International - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Marriott International) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (Marriott International) When industries are growing revenue quickly, they are less likely to compete, because the total...
Relatively few competitors (Marriott International) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

High competition among suppliers (Marriott International) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low concentration of suppliers (Marriott International) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Diverse distribution channel (Marriott International) The more diverse distribution channels become the less bargaining power a single distributor will...
Volume is critical to suppliers (Marriott International) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substitute has lower performance (Marriott International) A lower performance product means a customer is less likely to switch from Marriott International to...
Substitute product is inferior (Marriott International) An inferior product means a customer is less likely to switch from Marriott International to another...
Substantial product differentiation (Marriott International) When products and services are very different, customers are less likely to find comparable product...
Limited number of substitutes (Marriott International) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

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Product is important to customer (Marriott International) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Marriott International) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong distribution network required (Marriott International) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (Marriott International) High capital requirements mean a company must spend a lot of money in order to compete in the...
Industry requires economies of scale (Marriott International) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Strong brand names are important (Marriott International) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Marriott International) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Geographic factors limit competition (Marriott International) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (Marriott International) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High learning curve (Marriott International) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (Marriott International) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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