Carnival Cruise Lines - Five Forces Analysis

Carnival Cruise Lines - Five Forces Analysis

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Short description of Porter's Five Forces analysis for MBA Class

Intensity of Existing Rivalry

Large industry size (Carnival Cruise Lines ) Large industries allow multiple firms and produces to prosper without having to steal market share...
Relatively few competitors (Carnival Cruise Lines ) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Large number of substitute inputs (Carnival Cruise Lines ) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (Carnival Cruise Lines ) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (Carnival Cruise Lines ) The more diverse distribution channels become the less bargaining power a single distributor will...
Volume is critical to suppliers (Carnival Cruise Lines ) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substantial product differentiation (Carnival Cruise Lines ) When products and services are very different, customers are less likely to find comparable product...
Limited number of substitutes (Carnival Cruise Lines ) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Product is important to customer (Carnival Cruise Lines ) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Carnival Cruise Lines ) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong brand names are important (Carnival Cruise Lines ) If strong brands are critical to compete, then new competitors will have to improve their brand...
Customers are loyal to existing brands (Carnival Cruise Lines ) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Advanced technologies are required (Carnival Cruise Lines ) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Industry requires economies of scale (Carnival Cruise Lines ) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
High capital requirements (Carnival Cruise Lines ) High capital requirements mean a company must spend a lot of money in order to compete in the...
Entry barriers are high (Carnival Cruise Lines ) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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