Ben - Five Forces Analysis

Ben - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Ben) Large industries allow multiple firms and produces to prosper without having to steal market share...
Exit barriers are low (Ben) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

High competition among suppliers (Ben) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (Ben) The more diverse distribution channels become the less bargaining power a single distributor will...
Inputs have little impact on costs (Ben) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....
Volume is critical to suppliers (Ben) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substitute has lower performance (Ben) A lower performance product means a customer is less likely to switch from Ben to another product or...
Limited number of substitutes (Ben) A limited number of substitutes mean that customers cannot easily find other products or services...
Substitute is lower quality (Ben) A lower quality product means a customer is less likely to switch from Ben to another product or...
Substitute product is inferior (Ben) An inferior product means a customer is less likely to switch from Ben to another product or...

Bargaining Power of Customers

Low buyer price sensitivity (Ben) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Product is important to customer (Ben) When customers cherish particular products they end up paying more for that one product. This...

Threat of New Competitors

Strong distribution network required (Ben) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Strong brand names are important (Ben) If strong brands are critical to compete, then new competitors will have to improve their brand...
Industry requires economies of scale (Ben) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Customers are loyal to existing brands (Ben) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

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