Australia's Porter's 5 - Five Forces Analysis

Australia's Porter's 5 - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (Australia's Porter's 5) When industries are growing revenue quickly, they are less likely to compete, because the total...
Large industry size (Australia's Porter's 5) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Low concentration of suppliers (Australia's Porter's 5) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Volume is critical to suppliers (Australia's Porter's 5) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substantial product differentiation (Australia's Porter's 5) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Limited buyer information availability (Australia's Porter's 5) When buyers have limited information, they are at a disadvantage in negotiations with sellers....
Low buyer price sensitivity (Australia's Porter's 5) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....

Threat of New Competitors

High sunk costs limit competition (Australia's Porter's 5) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong brand names are important (Australia's Porter's 5) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Australia's Porter's 5) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Industry requires economies of scale (Australia's Porter's 5) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
High learning curve (Australia's Porter's 5) When the learning curve is high, new competitors must spend time and money studying the market...
Customers are loyal to existing brands (Australia's Porter's 5) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Entry barriers are high (Australia's Porter's 5) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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