ATP travel - Five Forces Analysis

ATP travel - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (ATP travel) When industries are growing revenue quickly, they are less likely to compete, because the total...
Exit barriers are low (ATP travel) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

High competition among suppliers (ATP travel) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low cost of switching suppliers (ATP travel) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substantial product differentiation (ATP travel) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Product is important to customer (ATP travel) When customers cherish particular products they end up paying more for that one product. This...
Low buyer price sensitivity (ATP travel) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....

Threat of New Competitors

High capital requirements (ATP travel) High capital requirements mean a company must spend a lot of money in order to compete in the...
Advanced technologies are required (ATP travel) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Geographic factors limit competition (ATP travel) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (ATP travel) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

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