Asian paints - Five Forces Analysis

Asian paints - Five Forces Analysis

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Intensity of Existing Rivalry

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Bargaining Power of Suppliers

Large number of substitute inputs (Asian paints) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
Low concentration of suppliers (Asian paints) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Critical production inputs are similar (Asian paints) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Volume is critical to suppliers (Asian paints) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Low cost of switching suppliers (Asian paints) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substitute is lower quality (Asian paints) A lower quality product means a customer is less likely to switch from Asian paints to another...
High cost of switching to substitutes (Asian paints) Limited number of substitutes means that customers cannot easily switch to other products or...
Limited number of substitutes (Asian paints) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Low buyer price sensitivity (Asian paints) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Product is important to customer (Asian paints) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Asian paints) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

High capital requirements (Asian paints) High capital requirements mean a company must spend a lot of money in order to compete in the...
High sunk costs limit competition (Asian paints) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Advanced technologies are required (Asian paints) Advanced technologies make it difficult for new competitors to enter the market because they have to...

What is Porter's Five Forces Analysis?

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