Ann - Five Forces Analysis

Ann - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (Ann) When industries are growing revenue quickly, they are less likely to compete, because the total...

Bargaining Power of Suppliers

High competition among suppliers (Ann) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (Ann) The more diverse distribution channels become the less bargaining power a single distributor will...
Inputs have little impact on costs (Ann) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....
Low cost of switching suppliers (Ann) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substantial product differentiation (Ann) When products and services are very different, customers are less likely to find comparable product...
Limited number of substitutes (Ann) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Large number of customers (Ann) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Limited buyer choice (Ann) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Industry requires economies of scale (Ann) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Entry barriers are high (Ann) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

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