American Express - Five Forces Analysis

Home Five Forces Index American Express - Five Forces Analysis

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Intensity of Existing Rivalry Government limits competition (American Express) Government policies and regulations can dictate the level of competition within the industry. When... Large industry size (American Express) Large industries allow multiple firms and produces to prosper without having to steal market share... Bargaining Power of Suppliers Bargaining Power of Suppliers Threat of Substitutes Substitute product is inferior (American Express) An inferior product means a customer is less likely to switch from American Express to another... Bargaining Power of Customers Product is important to customer (American Express) When customers cherish particular products they end up paying more for that one product. This... Large number of customers (American Express) When there are large numbers of customers, no one customer tends to have bargaining leverage.... Threat of New Competitors High capital requirements (American Express) High capital requirements mean a company must spend a lot of money in order to compete in the... Strong brand names are important (American Express) If strong brands are critical to compete, then new competitors will have to improve their brand... Customers are loyal to existing brands (American Express) It takes time and money to build a brand. When companies need to spend resources building a brand,... Entry barriers are high (American Express) When barriers are high, it is more difficult for new competitors to enter the market. High entry... What is Porter's Five Forces Analysis? WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to american-express's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up american-express's most important five forces statements.