Amazon inc. - Five Forces Analysis

Amazon inc. - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (Amazon inc. ) When industries are growing revenue quickly, they are less likely to compete, because the total...
Exit barriers are low (Amazon inc. ) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

Low cost of switching suppliers (Amazon inc. ) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...
High competition among suppliers (Amazon inc. ) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (Amazon inc. ) The more diverse distribution channels become the less bargaining power a single distributor will...

Threat of Substitutes

High number of retail substitutes (Amazon inc. ) Please edit this page to add a description…
Limited number of substitutes (Amazon inc. ) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Large number of customers (Amazon inc. ) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Low dependency on distributors (Amazon inc. ) When produces have low dependence, distributors have less bargaining power. Low dependency...

Threat of New Competitors

Strong distribution network required (Amazon inc. ) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Strong brand names are important (Amazon inc. ) If strong brands are critical to compete, then new competitors will have to improve their brand...
Industry requires economies of scale (Amazon inc. ) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Modest capital requirements (Amazon inc. ) Please edit this page to add a description…

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