Alphabet Inc. - Five Forces Analysis

Alphabet Inc. - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Alphabet Inc.) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (Alphabet Inc.) When industries are growing revenue quickly, they are less likely to compete, because the total...
Relatively few competitors (Alphabet Inc.) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Large number of substitute inputs (Alphabet Inc.) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
Inputs have little impact on costs (Alphabet Inc.) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....
Low cost of switching suppliers (Alphabet Inc.) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

High cost of switching to substitutes (Alphabet Inc.) Limited number of substitutes means that customers cannot easily switch to other products or...
Limited number of substitutes (Alphabet Inc.) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Limited buyer information availability (Alphabet Inc.) When buyers have limited information, they are at a disadvantage in negotiations with sellers....
Large number of customers (Alphabet Inc.) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Industry requires economies of scale (Alphabet Inc.) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
High switching costs for customers (Alphabet Inc.) High switching costs make it difficult for customers to change which products they normally...
Entry barriers are high (Alphabet Inc.) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

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