Alison - Five Forces Analysis

Alison - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (Alison) When industries are growing revenue quickly, they are less likely to compete, because the total...

Bargaining Power of Suppliers

High competition among suppliers (Alison) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low cost of switching suppliers (Alison) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substantial product differentiation (Alison) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Product is important to customer (Alison) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Alison) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

High capital requirements (Alison) High capital requirements mean a company must spend a lot of money in order to compete in the...
Geographic factors limit competition (Alison) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (Alison) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Entry barriers are high (Alison) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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