Airline Thai - Five Forces Analysis

Airline Thai - Five Forces Analysis

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Intensity of Existing Rivalry

Relatively few competitors (Airline Thai) Few competitors mean fewer firms are competing for the same customers and resources, which is a...
Government limits competition (Airline Thai) Government policies and regulations can dictate the level of competition within the industry. When...
Large industry size (Airline Thai) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Critical production inputs are similar (Airline Thai) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...

Threat of Substitutes

Substitute has lower performance (Airline Thai) A lower performance product means a customer is less likely to switch from Airline Thai to another...
Substantial product differentiation (Airline Thai) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Buyers require special customization (Airline Thai) When customers require special customizations, they are less likely to switch to producers who have...

Threat of New Competitors

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Strong distribution network required (Airline Thai) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (Airline Thai) High capital requirements mean a company must spend a lot of money in order to compete in the...
High sunk costs limit competition (Airline Thai) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Advanced technologies are required (Airline Thai) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Strong brand names are important (Airline Thai) If strong brands are critical to compete, then new competitors will have to improve their brand...
Industry requires economies of scale (Airline Thai) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Entry barriers are high (Airline Thai) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

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