ACCOR - Five Forces Analysis

ACCOR - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (ACCOR) When industries are growing revenue quickly, they are less likely to compete, because the total...
Large industry size (ACCOR) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Diverse distribution channel (ACCOR) The more diverse distribution channels become the less bargaining power a single distributor will...
High competition among suppliers (ACCOR) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
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Threat of Substitutes

Substantial product differentiation (ACCOR) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Buyers require special customization (ACCOR) When customers require special customizations, they are less likely to switch to producers who have...
Product is important to customer (ACCOR) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (ACCOR) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong distribution network required (ACCOR) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (ACCOR) High capital requirements mean a company must spend a lot of money in order to compete in the...
Strong brand names are important (ACCOR) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (ACCOR) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Industry requires economies of scale (ACCOR) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Geographic factors limit competition (ACCOR) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (ACCOR) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High switching costs for customers (ACCOR) High switching costs make it difficult for customers to change which products they normally...

What is Porter's Five Forces Analysis?

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