The more diverse distribution channels become the less bargaining power a single distributor will have. This positively affects … "" will have a long-term positive impact on the this entity, which adds to its value. "" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs.