Low cost of switching suppliers (Kelloggs)

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The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching costs positively affect Kelloggs. … "Low cost of switching suppliers (Kelloggs)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "Low cost of switching suppliers (Kelloggs)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.

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