Critical production inputs are similar (Coke vs. Pepsi)

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When critical production inputs are similar, it is easier to mix and match inputs, which reduces supplier bargaining power; a positive for Coke vs. Pepsi. … "Critical production inputs are similar (Coke vs. Pepsi)" has a significant impact, so an analyst should put more weight into it. "Critical production inputs are similar (Coke vs. Pepsi)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. "Critical production inputs are similar (Coke vs. Pepsi)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Critical production inputs are similar (Coke vs. Pepsi)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

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