Volume is critical to suppliers (Andrew Rockliff)

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When suppliers are reliant on high volumes, they have less bargaining power, because a producer can threaten to cut volumes and hurt the supplier’s profits. This can positively affect Andrew Rockliff. …

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Bargaining Power of Suppliers: Volume is critical to suppliers (Andrew Rockliff)
When suppliers are reliant on high volumes, they have less bargaining power, because a producer can threaten to cut volumes and hurt the supplier’s profits. This can positively affect Andrew Rockliff.

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