Substitute has lower performance (Nike)
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A lower performance product means a customer is less likely to switch from Nike to another product or service. … "Substitute has lower performance (Nike)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "Substitute has lower performance (Nike)" will have a long-term negative impact on this entity, which subtracts from the entity's value. |
Five Forces Analysis Survey |

Threat of Substitutes: Substitute has lower performance (Nike)
A lower performance product means a customer is less likely to switch from Nike to another product or service.
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