Substitute is lower quality (Nike)

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A lower quality product means a customer is less likely to switch from Nike to another product or service. … "Substitute is lower quality (Nike)" has a significant impact, so an analyst should put more weight into it. "Substitute is lower quality (Nike)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. "Substitute is lower quality (Nike)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

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