Substitute product is inferior (Nike)
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An inferior product means a customer is less likely to switch from Nike to another product or service. … "Substitute product is inferior (Nike)" has a significant impact, so an analyst should put more weight into it. "Substitute product is inferior (Nike)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. |
Five Forces Analysis Survey |

Threat of Substitutes: Substitute product is inferior (Nike)
An inferior product means a customer is less likely to switch from Nike to another product or service.
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