Limited number of substitutes (Nigeria Telecom Industry)

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A limited number of substitutes mean that customers cannot easily find other products or services that fulfil their needs. Limited substitutes are a positive for Nigeria Telecom Industry. … This statement will lead to an increase in profits for this entity. "Limited number of substitutes (Nigeria Telecom Industry)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.

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