Substitute is lower quality (Macy's)

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A lower quality product means a customer is less likely to switch from Macy's to another product or service. … "Substitute is lower quality (Macy's)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "Substitute is lower quality (Macy's)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.

Affected Investments