High cost of switching to substitutes (IBM)
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Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect IBM. … This statements will have a short-term positive impact on this entity, which adds to its value. "High cost of switching to substitutes (IBM)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it. |
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Threat of Substitutes: High cost of switching to substitutes (IBM)
Limited number of substitutes means that customers cannot easily switch to other products or services of similar price and still receive the same benefits. High switching costs positively affect IBM.
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