Substitute is lower quality (Emirates Airline)

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A lower quality product means a customer is less likely to switch from Emirates Airline to another product or service. … This statement will lead to an increase in profits for this entity. "Substitute is lower quality (Emirates Airline)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. "Substitute is lower quality (Emirates Airline)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

Affected Investments