Relatively few competitors (Starwood Hotels and Resorts)

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Few competitors mean fewer firms are competing for the same customers and resources, which is a positive for Starwood Hotels and Resorts. … "Relatively few competitors (Starwood Hotels and Resorts)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Relatively few competitors (Starwood Hotels and Resorts)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.

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