Large number of customers

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When there are large numbers of customers, no one customer tends to have bargaining leverage. Limited bargaining leverage helps Retail Industry. … "Large number of customers" has a significant impact, so an analyst should put more weight into it. "Large number of customers" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs.

Five Forces Analysis Survey This statement has a significant impact? Has a positive impact over the long term? Has a negative impact over the long term? Has a positive impact over the short term? Has a negative impact over the short term? This statement leads to reduced costs? This statement leads to increased costs? This statement leads to increased profits? This statement leads to decreased profits? Easy to defend this advantage? Easy to overcome this disadvantage? Difficult to defend advantage? Difficult to overcome this disadvantage? Affected Investments

Threat of Substitutes: Large number of customers
When there are large numbers of customers, no one customer tends to have bargaining leverage. Limited bargaining leverage helps Retail Industry.

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