Large number of customers (McDonalds)

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When there are large numbers of customers, no one customer tends to have bargaining leverage. Limited bargaining leverage helps McDonalds. … "Large number of customers (McDonalds)" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity. "Large number of customers (McDonalds)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. "Large number of customers (McDonalds)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.
Five Forces Analysis Survey

This statement has a significant impact?

Has a positive impact over the long term?

Has a negative impact over the long term?

Has a positive impact over the short term?

Has a negative impact over the short term?

This statement leads to reduced costs?

This statement leads to increased costs?

This statement leads to increased profits?

This statement leads to decreased profits?

Easy to defend this advantage?

Easy to overcome this disadvantage?

Difficult to defend advantage?

Difficult to overcome this disadvantage?

Affected Investments