Large number of customers (McDonalds)

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When there are large numbers of customers, no one customer tends to have bargaining leverage. Limited bargaining leverage helps McDonalds. … "Large number of customers (McDonalds)" has a significant impact, so an analyst should put more weight into it. This statement will lead to an increase in profits for this entity. "Large number of customers (McDonalds)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. "Large number of customers (McDonalds)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.

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