Customers are loyal to existing brands (Vinci 2.0)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Vinci 2.0. … This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Customers are loyal to existing brands (Vinci 2.0)" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

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