Strong brand names are important (Victoria's Secret)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Victoria's Secret. … This statements will have a short-term positive impact on this entity, which adds to its value. "Strong brand names are important (Victoria's Secret)" will have a long-term negative impact on this entity, which subtracts from the entity's value.

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