Strong brand names are important (SriLankan Airlines)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect SriLankan Airlines. … This statement will lead to an increase in profits for this entity. "Strong brand names are important (SriLankan Airlines)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.

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