Customers are loyal to existing brands (Pizza hut)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Pizza hut. … "Customers are loyal to existing brands (Pizza hut)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to a decrease in profits.

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