Strong brand names are important (Pampers)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Pampers. … "Strong brand names are important (Pampers)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Strong brand names are important (Pampers)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. "Strong brand names are important (Pampers)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.

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