Strong brand names are important (Nike)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Nike. … This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Strong brand names are important (Nike)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. "Strong brand names are important (Nike)" will have a long-term negative impact on this entity, which subtracts from the entity's value.

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