Entry barriers are high (Macy's)

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When barriers are high, it is more difficult for new competitors to enter the market. High entry barriers positively affect profits for Macy's. … "Entry barriers are high (Macy's)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. "Entry barriers are high (Macy's)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This qualitative factor will lead to an increase in costs.

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