High sunk costs limit competition
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High sunk costs make it difficult for a competitor to enter a new market, because they have to commit money up front with no guarantee of returns in the end. High sunk costs positively affect Ikea. … This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. |
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Threat of New Competitors: High sunk costs limit competition
High sunk costs make it difficult for a competitor to enter a new market, because they have to commit money up front with no guarantee of returns in the end. High sunk costs positively affect Ikea.
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