Customers are loyal to existing brands - Google
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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Google. … "Customers are loyal to existing brands - Google" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it. "Customers are loyal to existing brands - Google" will have a long-term negative impact on this entity, which subtracts from the entity's value. |
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Threat of New Competitors: Customers are loyal to existing brands - Google
It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Google.
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