Advanced technologies are required

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Advanced technologies make it difficult for new competitors to enter the market because they have to develop those technologies before effectively competing. The requirement for advanced technologies positively affects Google. … "Advanced technologies are required" is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue.

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Threat of New Competitors: Advanced technologies are required
Advanced technologies make it difficult for new competitors to enter the market because they have to develop those technologies before effectively competing. The requirement for advanced technologies positively affects Google.

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