Customers are loyal to existing brands (Fitness gyms)
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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Fitness gyms. … This statements will have a short-term positive impact on this entity, which adds to its value. |
Five Forces Analysis Survey |

Threat of New Competitors: Customers are loyal to existing brands (Fitness gyms)
It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Fitness gyms.
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