High sunk costs limit competition (Cosmetic and Personal Care Industry)
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High sunk costs make it difficult for a competitor to enter a new market, because they have to commit money up front with no guarantee of returns in the end. High sunk costs positively affect Cosmetic and Personal Care Industry. … |
Five Forces Analysis Survey |

Threat of New Competitors: High sunk costs limit competition (Cosmetic and Personal Care Industry)
High sunk costs make it difficult for a competitor to enter a new market, because they have to commit money up front with no guarantee of returns in the end. High sunk costs positively affect Cosmetic and Personal Care Industry.
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