Strong brand names are important (Coke vs. Pepsi)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Coke vs. Pepsi. … This statement will lead to an increase in profits for this entity. "Strong brand names are important (Coke vs. Pepsi)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.

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