Strong brand names are important (BP)

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If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect BP. … "Strong brand names are important (BP)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term negative impact on this entity, which subtracts from its value.

Five Forces Analysis Survey This statement has a significant impact? Has a positive impact over the long term? Has a negative impact over the long term? Has a positive impact over the short term? Has a negative impact over the short term? This statement leads to reduced costs? This statement leads to increased costs? This statement leads to increased profits? This statement leads to decreased profits? Easy to defend this advantage? Easy to overcome this disadvantage? Difficult to defend advantage? Difficult to overcome this disadvantage? Affected Investments MUR-Murphy Oil Stock Research, Ratings, and Analysis XOM-Exxon Mobil Stock Research, Ratings, and Analysis Natural Gas Commodity Research and Analysis UK (GBP, Pound Sterling) Economic & Currency Analysis BBL-BHP Billiton Stock Research, Ratings, and Analysis

Threat of New Competitors: Strong brand names are important (BP)
If strong brands are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect BP.

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