Customers are loyal to existing brands (Bata)

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It takes time and money to build a brand. When companies need to spend resources building a brand, they have fewer resources to compete in the marketplace. These costs positively affect Bata. … "Customers are loyal to existing brands (Bata)" has a significant impact, so an analyst should put more weight into it. "Customers are loyal to existing brands (Bata)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits.